Fruit2day - FAQs

FAQs

Have a nutrition question?

See our Nutritional FAQs. »

What is Fruit2day?
How is Fruit2Day different than other premium juices?
Which Fruit2day flavors are available?
Why the specific flavor combinations?
Where can I find Fruit2day?
Does it come as an individual unit or can I get a multi-pack?
How long can I keep Fruit2day after the date on the carton?
Is the Fruit2day package recyclable or made from recycled materials?
Where is Fruit2day made?
Where did Fruit2day begin?
Who is Hero/Whitewave?
Where is the Hero/WhiteWave LLC located?

1. What is Fruit2day?

Fruit2day is a new way to eat fruit. It's a drinkable and edible fruit snack with real fruit bits that's unlike anything you've tried before. Fruit2day blends a variety of real fruit bits, rich fruit purees, and all natural fruit juices in four great-tasting flavor combinations. Fruit2day provides natural fruit nutrition without peels, pits, bruising, spoiling, or even sticky fingers.

2. How is Fruit2Day different than other premium juices?

The inclusion of real bits of fruit in Fruit2day makes it the FIRST product of its kind in the U.S.

Fruit2day gives people a whole new way to eat fruit by blending a variety of real fruit bits, rich fruit purees, and all natural fruit juices in four great-tasting flavor combinations.

3. Which Fruit2day flavors are available?

Fruit2day features a combination of popular fruits in four great-tasting flavors: Strawberry Orange, Mango Peach, Pineapple Banana and Cherry Grape.

4. Why the specific flavor combinations?

Each individual fruit has a specific nutrition, flavor and texture profile, so it takes the right combination of fruit bits, juices and purees to provide the best product we can. For example, oranges are a good source of vitamin C while darker red fruits, like strawberries or cherries, tend to be higher in other antioxidants. We see it as a whole new way to eat fruit.

5. Where can I find Fruit2day?

Launched in May 2009, Fruit2day can be found in the chilled cut fruit or premium juice coolers in the fresh produce section of grocery and natural food stores and mass merchandisers. It's available in stores like Safeway, Kroger and Whole Foods. Single bottles are available in locations like coffee shops, restaurants, airports, etc. Fruit2day is also available in Club stores in an 8-bottle multi-pack format. Visit our Store Locator.

6. Does it come as an individual unit or can I get a multi-pack?

Fruit2day is available as a 2-pack. Each bottle of Fruit2day provides two servings of fruit. Therefore, the 2-pack provides the USDA Dietary Guidelines recommendation of four servings of fruit per day, based on a 2,000-calorie diet.

We also offer a multi-pack of 8 bottles in Club stores. Single serve bottles are available in locations such as convenience stores, quick serve restaurants, airports, etc.

7. How long can I keep Fruit2day after the date on the carton?

The date on the bottle is called the sell-by date, which means that the product will stay fresh for approximately seven days beyond this date, provided that it has been refrigerated properly and remains unopened. Once opened, the product should be consumed within two to three days and must remain refrigerated. Fruit2day is flash-pasteurized to maintain quality and is kept refrigerated throughout transportation and storage to maintain premium quality and flavor.

8. Is the Fruit2day package recyclable or made from recycled materials?

The bottle is made of high-density polyethylene (HDPE) and is #2 recyclable.

9. Where is Fruit2day made?

Fruit2day is made in Mt. Crawford, Virginia.

10. Where did Fruit2day begin?

Fruit2day has been a success for over four years in Germany, Switzerland, Spain, Belgium and the Netherlands. Now, Fruit2day is produced and sold in the United States.

11. Who is Hero/Whitewave?

Fruit2day is the first product launched by Hero/WhiteWave, a new joint venture between Switzerland-based Hero and US-based WhiteWave Foods. Both parent companies share a history of bringing innovative foods to consumers.

Hero Group was founded in 1886 in Switzerland. The company is committed to producing high-quality, nutritious products especially in areas of infant nutrition and fruit products. Hero is probably best known in the U.S. for its Beech-Nut brand and its all-natural, premium line of preserves.

WhiteWave Foods manufactures authentic and nutritious brands and maintains a proud tradition of social and environmental responsibility. The company is the maker of Silk(R) Soymilk and Horizon Organic(R). WhiteWave Foods also produces Rachel's(R) yogurt and cottage cheese, International Delight(R) coffee creamer, and LAND O LAKES fluid and cultured dairy products.

12. Where is the Hero/WhiteWave LLC located?

The Head Office is based in Broomfield, Colorado, where WhiteWave Foods Company is also headquartered. The manufacturing facility is in Mt Crawford, Virginia.